A Premium Brand Identity & Packaging Design For A Gourmet Meat Supplier

Gastro Chef

Brand Identity & Packaging Design

Introduction

Following our digital team's work on Aurora Food Marketing's company website, our studio team were excited to be engaged by the client for another new project, this time to create a brand identity and packaging for their new Gastro Chef range.

The Brief

Having previously worked with Aurora Food Marketing, we were subsequently appointed to develop the identity for a new brand, Gastro Chef. This encompassed logo design, brand identity, and the outer packaging for their gourmet meat products within the range.

A key feature of the brief was to give the products a prestigious appearance so they could compete visibly with other premium brands. The client needed a design which could be replicated in style across a number of products.

We worked with the client over a period of 6 months, getting the range ready for their European launch in Summer 2024.

The Process

Following a period of competitor analysis and research, we designed the Gastro Chef logo and built this into a rich, elegant colour scheme of navy blue and gold. We also incorporated the texture of butcher’s paper within the design.

The packaging featured a mouthwatering product image, cooking instructions and statutory information. We created a branding document and packaging template that would allow future products to follow the same theme and layout as further products were added to the range.

There were a number of considerations terms of different languages and changes to statutory requirements by country, but these were successfully overcome by our team in all instances!

The Outcome

The Gastro Chef products are now on sale in multiple retail outlets in UK & Europe, including a leading international membership-only wholesaler. Our designer, Matt, was very excited to see them on the shelves (and purchase some to sample – it would be rude not to)!

The client is looking to add further products to the range over time, with potential for twelve in total. Our studio will be engaged to design each one as they are introduced, and we are very much looking forward to helping the brand on its journey of growth.

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