Supporting an Online Menswear Retailer Through Phase of Growth

Samuel Windsor

Direct Marketing, Catalogue Production & Marketing Strategy

Introduction

Although our client's brand is established, the business is under new ownership as of 2021. We're delighted to continue our relationship with this client, and are excited to work together on their direct marketing strategy to help them grow.

Introduction

The Brief

Since 2018, we’ve been working with British menswear and footwear retailer on their direct marketing.

Initially, this consisted of the production and distribution of around 6 million catalogues annually, produced to a strict schedule.

At the end of 2021, Samuel Windsor was acquired by our account contact, Ed, who was the Marketing Director at the time. We are so excited to join them on their fresh start, and to help them make great strides in their marketing.

The Challenge

With a business relaunch and restructure, comes both great opportunity and great challenges!

In the changing retail environment, it has been a case of before anything else, re-establishing the brand’s digital presence and online store.

When it comes to reintroducing catalogues, timing is key. Being agile and flexible in our approach has been (and will be) essential.

The Solution

Through the restructure, although our input has been required less in the sense of catalogue production, we’ve been delighted to work with the client to devise a strategy for when they are ready to step back into catalogues and direct marketing.

We absolutely love working with businesses in this growth phase, and helping them go from strength to strength, adapting our services to their needs as we go. We can really add value in this way, and make sure the marketing foundations are strong.

Going forward, when the client is ready, we’ll have the perfect mix of direct marketing, catalogue and workflow solutions from our HUB to help them achieve their goals.

"Carl and the team at Telescope offered a professional and efficient service in executing a time sensitive direct mail strategy that involved the production and distribution of over 6 million catalogues each year. The fast and dynamic approach to offering innovation ideas on new reactivation campaigns along with alternative mail pieces proved effective in returning the best possible ROI."