Logs Direct
Creative Design, Print & Direct Marketing
Introduction
The Brief
Logs Direct wanted to grow their trade sales with UK campsites and glamping sites. So they turned to Telescope for a full-service creative direct mail solution.
The Solution
Working closely with their team, we designed a targeted A5 promotional leaflet and covering letter, housed in outer envelope with an enticing ‘open me’ teaser.
We crafted copy that balanced lifestyle appeal with trade value, showcasing the brand’s guest-friendly firewood and BBQ products, alongside impressive re-sale returns.
Using our team’s wealth of experience and knowledge, we shaped the tone, structure, and promotional ideas, helping Logs Direct speak directly with their target audience.
The Outcome
The mailer was sent to 1,500 carefully selected independent campsite and glamping operators.
The result? A well-received print piece that’s already ‘sparked’ plenty of interest with their target audience!
"As a retailer and processor of firewood, we recently partnered with Telescope to help identify a targeted list of campsites that permit open fires, with the aim of introducing our business through a direct mail campaign. Stuart provided exceptional support throughout the entire process—from data sourcing and design to final dispatch—ensuring clear and timely communication at every stage.
We are pleased to report that the campaign delivered immediate results, generating multiple new customer orders and a high volume of enquiries. The service was efficient, the turnaround time impressive, and Stuart’s extensive knowledge proved invaluable as he guided us through our mailing options and associated costs."
Phill, Ecommerce & Marketing Manager
Logs Direct
