As one of the best-known garden retailers in the UK, with brands including Thompson & Morgan and Suttons Seeds, it’s safe to say that Branded Garden Products have a lot of imagery and product data!
The company sells their horticultural and outdoor products via mail order catalogues (with around 6 million mailings sent per year) and e-commerce platforms, so having a solution in place to streamline their workflow and reduce anomalies became a priority.
Our client were already using our full suite of direct marketing services, so incorporating our PIM & DAM software (The HUB), made a lot of sense!
The HUB has given Branded Garden Products a single source of truth for almost 4000 product lines, and an organised central hosting point for in excess of 57,000 images.
We provided full consultation and training at the client’s office, to help their team out with getting to grips with their new workflow and answer any questions.
The client’s new workflow which we implemented has increased efficiency, reduced errors, and saved time. Their team are able to work remotely and across various platforms with ease, and reduced errors.
Proofing new printed materials and catalogues is now so much easier for their internal design team, and has hugely reduced the time spent on design.
"Creating catalogue pages is much easier for their internal design team, enabling the designers to work through pages more efficiently. Once pages are designed, any changes to information can be updated by a touch of a button, rather than manually (as the team was doing previously).”
Design & Print Manager, Thompson & Morgan