SIG
Creative Design & Branding
Introduction
The Brief
Although SIG’s Group brand guidelines were already well established, there was a clear gap when it came to division-specific assets and visual identity.
The brief was to create a clearer distinction between divisions, while improving efficiency in the day-to-day creation of artwork and marketing materials. Our approach was twofold: to evolve the brand to reflect the unique positioning of the Insulation and Drylining division, and to develop a practical, easy-to-use creative toolkit to support consistency across projects.
The Solution
We reviewed and refined a wide range of elements, including logo variations, font usage, text hierarchy, colour palettes, photography, and branded graphic devices. This created a more defined identity.
A core part of the project also involved developing a library of branded graphic assets and artwork templates to streamline production and increase efficiency.
The Outcome
The result is a comprehensive branding toolkit that empowers the SIG marketing team and their partners to produce high-quality, on-brand materials quickly and consistently. We’re now using the new system to refresh existing content and roll out new creative across multiple channels.
We’re proud to continue to support the evolution of SIG’s brand, and help build recognition for their Insulation and Drylining Division across the industry.
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