Ipsos
Design & Print of Flyers and Posters
Introduction
The Brief
With the recent General Election rapidly approaching, Ipsos engaged Telescope to design a flyer and a poster. These pieces of collateral were for the polling stations where they were conducting exit poll surveys, the results of which were broadcast on national television on the night of the election, once the polls had closed.
Alongside the poster, were tasked with creating a double-sided handout, which Ipsos would give to each member of the public who participated in the exit poll once their respective interview was complete.
The Process
We used an existing design as a reference point, and redesigned this to be more engaging. The imagery and content we used combined topical General Election themes with a variety of demographics, aligned to the diverse range of individuals Ipsos would like to recruit.
The handout we designed thanked each individual for their valued contribution and asked them if they might consider becoming and interviewer for the many and varied surveys Ipsos conduct on an ongoing basis.
The poster, which was displayed at each of the selected polling stations had the same objective in terms of interviewer recruitment, but was visible to every voter and not just those individuals who took part in the Exit Poll survey.
The Outcome
Telescope created a four initial variations of handout and poster options within a very tight schedule (just over one week). The chosen design was then honed and perfected, and sent to print.
We produced over 130 A4 posters, and 13,300 A5 leaflets, delivered to the client in good time for the day of the General Election.
"I wholeheartedly recommend Telescope for graphic design work. Stuart and Pete recently helped us design flyers for promoting our company and recruitment efforts at exit poll stations. They were incredibly helpful throughout the entire process, making what could have been a stressful experience remarkably easy. Despite our tight deadlines, Telescope delivered exceptional work, even going the extra mile to have the flyers delivered directly to our London offices. Their professionalism and dedication is truly commendable. I wouldn't hesitate to work with the team again in the future."
Cassandra
Associate Director, UK Operations, Ipsos
