UK Domestic Fuel Supplier
Direct Marketing & Print/Postage Procurement
Introduction
The Brief
The client came to us with the issue that they were losing more domestic fuel customers than they were gaining. GDPR compliance meant they couldn’t contact customers, who they no longer deliver to, by name.
We needed a strategy to re-engage those customers and reach potential new customers too.
The Solution
At first glance it became apparent that the postcode sector based ‘door-drop’ approach was proving wasteful.
We knew that Royal Mail offered a product which gave organisations the opportunity to target households without using their name, as long as every household within a postcode was covered. We figured that households within the same full postcode would likely have similar needs for domestic fuel deliveries.
We had postcodes for all existing and expired customers, and so used these as the foundations for a new campaign.
The Outcome
The initial campaign resulted in an excellent response rate with – more importantly – good conversion.
Successful campaigns of this nature have followed, with similarly impressive returns. To date, we are still working together to further their direct marketing success. In addition, we have also delivered branded calendars, posters and other branded merchandise.
