How many of us have wasted time trawling through a poorly-organised server looking for a file, only to find it somewhere nonsensical? If that sounds familiar, it’s not surprising – the average marketer allegedly wastes more than sixty hours a year searching for digital assets in their server.

Digital Asset Management (DAM) is the process of organising, storing and distributing digital assets and rich media across an organisation. Typically, DAM works alongside a DAM system (or DAM software), which is an extensive, digital database that contains records of digital assets based on their relevant metadata. The implementation of a DAM system can help businesses obtain more value for their assets, by making them easier to access and ultimately, easier to use.

While DAM systems were once reserved for media and publishing houses, they have now infiltrated marketing and content management systems. As the adoption of DAM solutions grows across the industry, so does the need to be able to adequately understand how a system could potentially work for your business.

Benefits of Digital Asset Management

When you consider the digital marketing activities of your company holistically, it can be easy to see how implementing a centralised DAM library could be the way of removing issues with a physical or cloud-based server.

With an increasing number of companies choosing to implement DAM, it’s important to understand why:

Cost-effectiveness

For starters, DAM is very cost-effective. When applied correctly, DAM can improve the ROI for a variety of aspects within your business through the quicker creation and retrieval of relevant content and assets. Distributing content and assets over several marketing channels simultaneously using integrations within a DAM system is also obviously faster, meaning that jobs can be completed to the same standard in a shorter time frame.

Fast implementation and easy integration

Implementing DAM and a suitable asset management system is quick and easy. Many DAM providers work with your business to create a bespoke solution to fit your needs – without having to make significant changes to internal workflows. Not only will this improve the general user experience (by introducing a new, streamlined workflow), but it will also establish an easy-to-navigate interface. In addition to this, implementing a DAM system is quick, freeing up IT resources and allowing the organisation to transfer to a new and more efficient system seamlessly.

Great for digital publishing and distribution

Many DAM systems come with digital publishing tools that allow organisations to keep all of their assets in one system. By further integrating the system with social media channels and printing capabilities, it’s easy to push content to the relevant medium – whether that be for publishing to physical works or websites.

Furthermore, cloud security allows selected individuals within the organisation to have full autonomy over the library, ensuring that everything is kept safe, and easy to access at all times, while effectively managing your workflow.

More secure than traditional servers

Another clear benefit of utilising DAM in your organisation is the security. By ensuring that all assets are located in a central DAM library, and not distributed across numerous desktops, it is easier to keep files safe. By utilising various on-site and cloud backups, DAM solutions are crucial for ensuring the safety of files – especially in comparison to keeping all notable assets on a single hard drive. In addition to this, many DAM systems come equipped with the latest firewall hardware and technology, thus providing the highest level of secure storage for managing and distributing assets.  

Why should you care?

Investing in, and implementing DAM can help make your company’s assets more mobile while storing them securely on a cloud-based asset management system.

By making assets more accessible, a DAM system can make search and distribution easier. As we’ve already mentioned, any process that can reduce the amount of time spent trawling through an archaic server system is probably worth your investment.

Time is a vital resource for any company, and you don’t want to be wasting time looking for files. DAM makes file sharing and accessibility simple, making it well-suited to the modern working environment. At a time where businesses are actively encouraging more flexible working, it’s vital to ensure that everyone within a company can access the assets they need at any time, from wherever they are working.

To summarise…

When utilised effectively, DAM can help businesses gain more value from the digital assets that they produce by making them easier to organise, access and distribute. By combining DAM with an appropriate product information management system, it is possible to align every necessary file in one location, minimising the need to waste time navigating your internal server. Ultimately, this results in improved workflow and reduced likelihood of costly mistakes – making it a worthwhile investment for any business.

At Telescope, we like to help you make your assets work harder. We capture, store, manage and optimise digital assets for repurposing to a host of channels, ensuring that your brand is marketed consistently. For more information, contact us today, and one of our experts will be more than happy to advise.