Make sure you download your free copy of The Global Review of Data-Driven Marketing and Advertising.
The report, published by GlobalDMA in partnership with the Winterberry Group and with support from sponsors Accenture Digital and Media Math, surveyed a panel of 3,000+ of the world’s advertisers and marketers across 17 countries.
The findings affirm the tremendous importance of data to their efforts, kicking off the premier edition of a study that’s the first of its kind – and the largest ever undertaken by a global consortium of marketing associations.
And according to the 257 UK respondents to the survey, UK expectations of budget growth in the next year are beating global predictions.
You can also register for a pre-recorded webinar with ADMA’s CEO, Jodie Sangster and Jonathan Margulies, managing director at Winterberry Group LLC. They’ll be discussing the findings in more detail. This webinar will be available from Wednesday 19 November at 9am.
Download the full report here.