Project Description

Problem:

The client came to us with the issue that they were losing more customers than they were gaining, with the added complication of their GDPR compliance, meaning they couldn’t contact customers, who they no longer deliver to, by name.

We needed a strategy to re-engage those customers and reach potential new customers.

Idea:

At first glance it became apparent that the postcode sector based ‘door-drop’ approach was proving wasteful.

Royal Mail offered a product which gave organisations the opportunity to target households without using their name. As long as every household within a postcode was covered. Households within the same full postcode would likely have similar needs for domestic fuel deliveries. We had postcodes for all existing and expired customers.

Success:

The initial campaign resulted in an excellent response rate with, more importantly, good conversion.

Further successful campaigns then followed with similarly impressive returns.

Services Utilised

Creative Design

Direct Marketing

Digital Asset Management