Having a CMS can be a great thing. Being able to manage various aspects of your own website without relying on web developers. Updating products, blogs and other site content. All good then?
Well, one of the pitfalls can be uploading images which have not been properly optimised for the web. It’s amazing how many sites we come across where pages take an age to load and this is often caused by oversized images.
It’s all too easy to upload a file without checking its fit for purpose and although it might appear fine on screen, the file could be many times larger than what’s required in order to display perfectly.
In the early days of the internet, we were paranoid about file sizes when designing for the web as connection speeds were so poor. With fast modern broadband speeds these days you may be forgiven for thinking that this is no longer an issue but it is still very important to keep load times as fast as possible.
If the load time on your site is slower than average, Google will be much less likely to rank you high in search results. Visitors are more likely to hit the back button if it loads slower than a few seconds.
Worried about your page load speed? Use Google’s Pagespeed Insights tool to test your website.