Both LG and Samsung plan to release phones that feature curved displays in the near future, reports Reuters. Flexible curved displays, which have been utilized in television sets, are a developing technology for smartphones and other consumer electronic devices.

Curved displays are in the early stages of development and allow bendable or foldable designs that could eventually allow mobile and wearable gadgets to take new forms that could radically change the high-end smartphone market.

Apple has been rumored to be working on curved displays for several years, with rumors from 2011 suggesting the company could debut a curved glass iPhone. A patent for such a device was published in March of this year, depicting a phone with a wraparound body.